Best Lead Management software 2023, more than 100 reviewed!
Find Top lead management services for your needs
March 2023
Acquiring and managing leads is a tricky business. Those who have ever faced this challenge understand how exhausting this process might be. And it’s getting even worse when there is no proper strategy applied. Lead management is the process of tracking, managing, and building solid relations with the prospects from the very start until their successful conversion. Leadmanagement.reviews has collected and analyzed 100 providers offering such services and is proud to present you with the best ones.
Copper.com
+ Ease of use: 8/10
+ Features and integrations: 9/10
+ Customer support: 9/10
+ Free trial: Yes
Phonexa.com
+ Ease of use: 9/10
+ Features and integrations: 7/10
+ Customer support: 7.5/10
+ Free trial: Yes
Monday.com
+ Ease of use: 8/10
+ Features and integrations: 7/10
+ Customer support: 7.5/10
+ Free trial: Yes
Zoho.com
+ Ease of use: 8.5/10
+ Features and integrations: 7.5/10
+ Customer support: 9/10
+ Free trial: Yes
Scorpion.co
+ Ease of use: 8/10
+ Features and integrations: 7/10
+ Customer support: 8/10
+ Free trial: Yes
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Copper.com
Are you searching for a simple yet powerful CRM software that will significantly improve the way you sell? Copper is a well-known CRM product launched in 2014, with a Google Workspace integration focused on automation and simplicity. Perhaps it doesn’t meet all the superb requirements to be called the best CRM out there yet, but it certainly deserves to be considered as a part of your business. During our research, we have found out what makes certain companies pick Copper as their CRM system and what those companies are like.
It turns out that the software it provides could actually be a great option for a particular kind of clients. Clients that are Google-driven and prioritize simplicity. Besides, a complete suite of lead management tools offered by Copper CRM enables the marketing and sales teams to create, store, and nurture new leads in a much simpler manner.
Phonexa.com
Phonexa is a system designed to make it easier for businesses to maximize their telecommunication and billing needs. It offers comprehensive solutions that allow users to track, analyze, and manage their phone usage and billing cycles efficiently. The platform helps businesses streamline their telecom processes, save money by avoiding unnecessary costs, keep accurate records, optimize call center performance, and more.
Phonexa features a range of customizable tools that enable users to track call metrics, analyze trends, automate processes, process payments, generate reports, and manage customer invoicing. With Phonexa’s interactive dashboard, users can easily monitor their telecom expenses and make informed decisions related to usage optimization. The platform also has integrated customer relationship management (CRM) tools that help businesses stay connected with their customers and provide them with better service.
Phonexa also offers services such as unified communications, which allow users to make calls, access voicemail, send texts, and manage all other telecom needs from one convenient interface. Additionally, the platform provides custom API integrations that allow businesses to integrate their telecom services with other enterprise systems. These integrations help users customize and automate their telecom processes, resulting in more efficient workflows and greater efficiency.
Monday.com is one of the most all-encompassing task management ecosystems comprising management, marketing, planning, launches, and other routine and non-trivial tasks every business faces. Monday.com puts you in the driver’s seat of your sales cycle, allowing for the automation and customization needed to take sales to the next level.
Campaign tracking, event management, brand management, social media marketing, email marketing, product launches, strategic planning, and more features are united into a single environment that is straightforward and easy to manage.
Uniting all essential workflow management features, Monday.com is a great project management tool for marketers, developers, sales, and IT professionals. Unlike some of its competitors, it may not be focused solely on lead management, but it gives you an extensive toolkit of highly-effective tools for literally every problem you may have as you deal with customers and your own team.
Zoho.com is an all-employing suite of software for multiple business purposes, from omnichannel customer service to lead management to predictive analytics, brought to you by the eponymous Indian technology giant. Hundreds of tools are divided into six major bundles – CRM, Finance, Workplace, People, IT Management, and Marketing – to cater to every businessman regardless of their needs and wants.
The very special product from Zoho is Zoho CRM, advanced customer relationship management software for growing your ROI exponentially through optimizing marketing campaigns, enhancing the customer journey, and measuring the performance of all participants of the cycle.
Working well for any niche, Zoho is nevertheless focused on small and mid-sized teams –although the enterprise plan is there as well – as the synergy of the functionality, flexibility, and has proven to work best for companies, departments, and teams that haven’t reached their peak yet.
Offering a full suite of digital marketing tools, Scorpion helps businesses grow by streamlining the process of lead acquisition, tracking, distribution, analysis, and conversion. From business to marketing to intelligence to communication, Scorpion offers an all-round approach to the sales cycles and everything surrounding it.
Scorpion’s lead generation services are divided into four major directions – content marketing, digital advertising, social media, and SEO – each comprising a unique set of tools to make you successful in what you do.
Scorpion helps businesses run their websites, manage customers, accept payments, schedule appointments, upgrade sales funnels with artificial intelligence, and more. The company has every essential tool for building a world-class business from scratch and automating it as much as it’s possible given the current technological advancements in automation, AI, and marketing.
Vtiger.com
Vtiger is a feature-packed CRM for enhancing customer engagement, fostering brand loyalty, increasing the retention rate, and ultimately growing ROI. Any leads-nurturing business can benefit from bold Vtiger’s solutions applicable at all stages of the sales funnel, from acquisition to conversion and further.
- Top-tier customer experience: equipping your team with tools to make informed decisions at all stages of the sales funnel.
- Intelligent sales: insights into every contact, every interaction, every touchpoint with your brand.
- Flexibility in customization: targeted approach to your campaigns based on the previously collected data.
- Omnichannel help: experienced support team to propel your business.
Unlike some fragmented solutions that you can find on the market, Vtiger brings it all together into an understandable record that can be used by all employees of your company in the best interests of your business. This unified customer data is easy to understand and handle with no extra knowledge.
SugarCRM.com
SugarCRM is an advanced lead management and CRM platform from Silicon Valley that automates marketing and sales and enhances customer support and teamwork. From the acquaintance with your brand and until the conversion, Sugarcrm automatically collects and analyzes information left by leads to provide you with an accurate customer view and a strategic approach.
Sugarcrm eliminates manual and excessive labor by automating, analyzing, and predicting customer behavior in real-time, helping businesses close more sales and achieve long-term success.
At the same time, the software is intuitive and easy to grasp so you won’t have to spend much time getting the hang of it. SugarCRM starts working for you immediately after the integration, providing you with data-driven decisions, real-time prompts, reports, and more. Bringing it all to one place, Sugarcrm makes it simple while keeping every team member on the ball.
Leadfeeder.com
Leadfeeder has emerged in an attempt to assist businesses in dealing with their leads. Whether you are willing to gain new leads, identify what exactly drew them to your website, or simply stop losing valuable leads and wasting time on that—Leadfeeder has a solution for it all.
This story began at the beginning of 2000 in Finland when the founder of the company Pekka Koskinen was helping out his father to catch new leads for his small business. Soon enough, he had mastered a couple of things, created a few simple tools, learned about the industry, and in 2012 the world welcomed Leadfeeder – a leading B2B business intelligence data provider.
These days, Leadfeeder is not just a software company; it is more than 60000 active accounts, 120 devoted employees across 20 countries, and a team of leaders focused on improving the businesses of its clients.
HubSpot.com
One of the few marketing software unicorns, HubSpot needs no introduction. The Cambridge-based company has been in the game for 16 years, developing breakthrough solutions that have changed the avenue of online sales.
HubSpot delivers much more than just a lead management system. The digital behemoth works across five major verticals, or hubs – Marketing, Sales, Service, CMS, and Operations – of which Marketing Hub is the lead management ecosystem.
HubSpotlead management software works like clockwork, allowing you to walk your lead through the sales funnel, from acquisition to conversion to retention and strategic improvements. The package of services encompasses dozens of tools conditionally divided into three stages of the sales cycle: attracting attention, converting leads, and reporting and customization.
What Is a Lead Management System?
Leads are the most valuable asset for any business. Not only are leads a major source of profit, but they are also invaluable from a strategic point of view. By managing your leads from the first click on your ads and up until conversion, you can improve your marketing campaigns and eventually grow your ROI.
However, it’s only possible to manage your leads effectively when the process is automated. Luckily, such solutions do exist, and our site is devoted to the best of them.
What Is a Lead Management System?
Every lead inevitably interacts with your brand, leaving information you can collect and analyze to improve your business. Lead management software does exactly this.
Up-to-date lead management software collects and interprets customer data, allowing for multiple improvements, such as turning off unprofitable marketing channels, enhancing the customer journey, drawing more leads, and many more adjustments in lead generation and sales.
A lead management system will show you what campaigns are worth doubling down on and what should be gotten rid of, what keywords draw how many customers, how you should allocate your budget, your leads’ interests, and more.
Three Pillars of Lead Management: Tracking, Distribution, and Analytics
Lead management stands on three pillars: tracking, distribution, and analytics. It is highly recommended that your lead management software has all three components, as missing one of them may result in sub-optimal marketing decisions.
Lead Tracking
There’s no better way to learn about your customers than by collecting information about them while they are interacting with you. From the first acquaintance with your brand or product – for example, a prospect sees an advertisement on an affiliated website – and up until the conversion, customers share tons of data, including their location, demographics, gender, age, budget, and preferences.
Lead tracking software, part of a lead management system, automatically collects every trace left by your leads at every touchpoint so you – or rather your lead analytics software – can use this information to improve.
Key Parameters to Track
- Location. Knowing the location of your customers will improve your targeting. You can turn on and off ads for different countries and regions, as well as you can understand what marketing instruments work better for what locations
- Demographics. You don’t want to show female-focused ads to males and vice versa, do you? Knowing the demographics of your leads – age, gender, ethnicity, etc. – will help you choose relevant marketing tools.
- On-page activity. The information about what users do on your webpage – clicks, time spent on the page, products ordered, etc. – will help you organize your content effectively, prioritizing what is in demand and what can bring profits.
- Social engagement. Tracking the amount of interaction on social media is important, especially for businesses bidding on social presence. Clicks, views, comments, mentions, likes, reactions, and shares will help you understand whether your social media marketing is up to date.
Tracking Leads from Affiliates
You can track third-party campaigns just the way you track your campaigns. For this, make sure every affiliated link includes the ID of your affiliate so you can connect the affiliate and the lead. You can assign different IDs to different affiliates and campaigns, keeping yourself in the driver’s seat of your business.
Lead Distribution
After being generated and validated, leads are distributed to the product or agent they are looking for. Lead distribution software uses the so-called Ping Tree, which considers multiple factors – for example, the parameters set by lead buyers and sellers – to offer the lead to a relevant buyer.
Whether web or call leads, the most relevant and generous advertiser satisfying your parameters is the first to get your offer. And only if this merchant refuses to buy – or doesn’t need as many leads as you are offering – will the next best buyer receive the offer. The cycle goes on until all your leads are sold.
Lead Analytics
The information you collect while your leads are being tracked and distributed is processed by the lead analytics software to reveal patterns in the consumer data and, given enough data to work with, predict the success of your future campaigns.
Data analytics can be used throughout the sales cycle, from discovery to acquisition:
- You use awareness ads to acknowledge customers of your existence.
- You display relevant ads on your website, asking your leads to fill out the customer form, make a call, or even buy the product.
- You direct them to a relevant product or agent and, after the purchase, try to retain as many of them as possible.
With this comprehensive approach, you can convert and retain way more leads than you usually do and even turn some of them into brand advocacy.
How Lead Management Can Benefit Your Business
- Precise targeting. Knowing the main parameters of your leads – location, demographics, preferences, etc. – allows you to customize marketing campaigns for every group of your customers.
- Better budget allocation. Whether you generate leads on your own, through affiliate networks, or in any other way, you must be most interested in getting as many quality leads as possible at the lowest price. With the details on your campaigns at hand, you can spend money only on profitable channels and ads.
- Growth in sales. The more you know about your consumers, the easier it is to sell. Lead management informs sales agents about the lead beforehand and allows you to estimate the effectiveness and preparation of your agents. After all, knowledgeable agents close more sales.
- Improved quality of leads.
- If you sell leads, you can reach multiple buyers to sell your leads at the best price while serving the best interest of these leads.
- If you buy leads, you can purchase high-intent leads at the lowest price.
- Enhanced customer journey. You are doing business to make people happy, don’t you? If so, lead management will allow you to connect every customer to the best product or agent, boosting brand loyalty.
- Scaling. Lead generation software enables processing as many leads simultaneously as you need. For example, an interactive voice response system can handle any workload, consulting leads and solving requests independently of sales agents.
- No fraud. Lead tracking is that it eliminates duplicated and fraudulent leads, saving time and money for you.
Choosing the Best Lead Management Software
Over 65% of businesses struggle with inbound traffic, while 68% of B2B professionals are willing to increase the quality of their leads. Lead management software can take your lead generation to the next level.
This website guides you through top-tier lead management solutions, but the end decision is always yours. Read our reviews and maybe do some independent research to make sure you get the software you need and not overpay.
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For our clients, we tend to provide only authentic and valid information. Before publishing, we carefully verify it; only then will it become available to our audience.
We collect data from reputable sources to ensure that you receive only the most qualified leads for your businesses. Although it’s incredibly challenging to maintain data of such magnitude continuously updated, we try our best. Our team of professionals undertakes quality checks and ensures that we provide only the latest data. On top of that, we refresh our complete database at least once every other month.
Industries and Companies: Leadmanagement.reviews dives deep into the analysis of every software provider. We illustrate an estimated percentage of the companies using particular services and the sectors they represent.
Meta Rating: Our charts are based on the leading, most trusted software marketplaces, such as G2, Capterra, Software Advice, Trustpilot, and GetApp. We have collected data into simple charts so that you can make smarter decisions faster.
Best Features: Before deciding to proceed with one company or another, it’s essential to understand the benefits that come with it. We present the most remarkable features for you to pick the software that will help to solve your specific issues.
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Customer Reviews: Understanding what others say about the software is a significant part of the decision-making. We have collected a couple of reviews for every company.
