Call Extension: What Is It and Why You Need It

What Is It, and Why Do You Need It to Make a Call Extension?

Google Ads (formerly known as Adwords) now supports an ad extension called “call extension,” which puts your phone number next to your ad so people may easily call you, increasing your chances of making a sale.. This may appear as a “click to call” option on a mobile device.

The General Idea of a Call Extension

Advertisers may include more information, such as a phone number, in their search advertisements by using a feature called a call extension. The addition of a call extension number to a search ad makes it simple for consumers to contact the advertiser from inside the search engine results page by displaying the advertiser’s call number alongside the ad.

Business owners in industries including healthcare, hospitality, and food service employ call extensions since phone calls are a significant source of new customers. These companies may increase their chances of being contacted by interested parties and, therefore, their revenue, by including a phone extension in their search adverts.

The Way Call Extension Works And Its Requirements

One kind of “ad extension” obtainable in Google Ads is the “call extension number,” which includes a phone number to your ad on the search engine results page. Phone numbers can be included at the account, campaign, or ad group level, as appropriate for your account’s size and structure. Nevertheless, these call forwarding options are not always available. Google will only display add-ons it thinks will boost the ad’s effectiveness. Your ad has to be placed high enough on the search engine results page (SERP), and it also needs to fulfill Google’s minimum Ad Rank requirement. There is only so little room above the organic results that Google can use to display advertising, so normally only ads in the top two positions (#1 and 2) are allowed to display extensions.

Who Would Benefit from Using Call Extension?

Several different kinds of companies may benefit from utilizing Google Ads call extension since phone conversations are often an integral part of their sales process. To illustrate the usefulness of call extension, consider the following types of businesses:

  • Companies offering local services, such as plumbing, electrical work, and air conditioning repair, might profit from call extension since clients typically prefer to make appointments or service requests over the phone.
  •  The healthcare industry may benefit from call extension by making it simpler for people to reach out to physicians’ offices, dental clinics, and other facilities to book appointments or ask about concerns about their treatment.
  • Even online stores that sell expensive or complicated items might profit from offering phone extensions to their customers. Building trust and increasing the possibility of purchase may be done by enabling consumers to call and ask questions about the goods.
  •  Call extension is a convenient way for diners to make reservations, as well as request takeaway, delivery, or other service options, at their favorite eateries.

Google Ads call extensions are handy for any company that receives a significant portion of its leads from phone calls. The more accessible the company is, the better its prospects of converting potential clients.

Also, a phone extension is a must-have for every advertiser who wants customers to contact them. This guarantees that anyone looking for your company’s goods or services online will see your phone number alongside your enticing ad language and website Address, and may give you a call if they’re interested. In the context of mobile marketing and locally relevant search inquiries, this is of paramount importance.

Adding Call Extension: A Step-by-Step Guide

In order to configure a call extension, go to the “Ad Extensions” tab and then select “Call extensions” from the “View” drop-down menu. You may then choose to add an extension at the account, campaign, or ad group level. Many criteria determine whether a call extension is configured at the account, campaign, or ad group level:

  • The size of your advertising campaign.
  • Your profile structure.
  • What criteria you’ll use to divide up your call logs.

If you run a small firm selling just a few goods, account-level call extensions may work well for you. This implies that your call extension will be used for all of your ads. A company that just has one phone number might consider doing the same.

If your account is somewhat sizable and you’ve already got several campaigns separated by brand keywords, product kinds, etc., and you’ve got various monitoring phone lines, you should probably set up your call extension on the campaign level.

If your campaign has several distinct ad groups, you may further refine your targeting by including your call extension at the ad group level. Call extensions may be added here if necessary, however, in many cases, it’s more efficient to just consolidate your campaigns under a single number.

After deciding where the call extension should go, you may go ahead and make it. In order to access the configuration page, you must first click the “+Extension” option and then the “+New Phone Number” icon.

You may choose the time the ad will appear, the phone number you want to be contacted, and whether or not you want call reporting activated through a Google forwarding number if you want this number to appear on mobile devices.

To have your phone calls logged as conversions, activate call reporting and check the box next to “Count calls as phone call conversions.” To go along with these calls, you’ll need to make a conversion action.

Time slots for your call extension are available for scheduling. Here’s a simple approach to ensure sure your company phone number is only shown when you can really answer it by setting up a schedule for when you’re working. After you are finished editing, just choose “Save” to complete.

Results generation and reporting for Google Adwords customers rely heavily on call extension and call reporting. The “Dimensions” tab in Adwords provides some visibility into incoming call requests from call extension, but a dedicated call tracking provider is required to create many numbers, listen to call recordings, and assess the quality of calls as leads.

Lisa Thompson

Lisa Thompson

I'm a skilled content writer who focuses on sophisticated marketing. I'm passionate about imparting my knowledge and skills in lead distribution, email and call monitoring, and other areas after more than ten years of experience. I often contribute to trade journals, and I'm constantly seeking for fresh approaches to support companies in thriving in the rapidly changing digital environment.

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