Are you searching for a simple yet powerful CRM software that will significantly improve the way you sell? Copper is a well-known CRM product launched in 2014, with a Google Workspace integration focused on automation and simplicity. Perhaps it does not yet have the requirements to satisfy every client, but it certainly deserves to be considered. During our research, we have learned the profiles of the companies that pick Copper as their CRM system provider.
Copper’s software is a great matching option for clients that are Google-driven and prioritize simplicity. Besides, a complete suite of lead management tools offered by Copper CRM enables the marketing and sales teams to create, store, and nurture new leads in a much simpler manner.
Industries and Companies
Nowadays, Copper is helping about 12000 companies to achieve their goals. Casio, Softbank, Booking, Peugeot, Google, and RHR are just some of them. The main clients of Copper lead management solutions are companies in the advertising, marketing, and public relations sectors. What makes them a good match is that with Copper, marketers entrust a substantial part of their work to the lead management processes and focus more on the creative part. Real estate agents can stay in touch with their clients or schedule an open house regardless of their location, using Android or iOS mobile apps. And there is no need to invest time and money to train and onboard IT specialists since the software is extremely intuitive.
Customers give Copper high points and choose it over other competitors because it takes less time to get the software installed and costs less money. When deciding on other more popular CRMs, get ready to pay a few weeks for the software installation. With Copper, it will only take a few hours. Plus, as long as it is integrated into almost all communication platforms, there is no need to enter data manually or use the help of IT specialists.
With Copper, it’s simple to gather, organize, qualify, nurture, and convert clients since it tracks every step of the customer journey, records it and sends reports on request.
Collect All Data In One Place
Using Gmail, Copper drags valuable information about the leads on one display. While writing an email or simply checking the client’s profile, the system will display all the information available so you can make a complete solid picture of the client. How does it do it? Copper automatically extracts data from all your interactions, so there is no more need to copy and paste it.
Create And Segment All Lead Sources
With its highly adjustable segmentation processes, you can categorize the customers in any way you need. And what is even more impressive is that you can match the conversions to the campaigns that have led your customers to your website.
Send Customized Bulk Messages
Once you are done with customer segmentation, you might want to create and send a targeted email to one or a couple of those lists. To hit them all at once, Copper will personalize bulk emails based on its data.
Monitor Every Lead
Since the system monitors every lead activity, it can quickly analyze its weak and strong points and predict future trends.
Market Share and Forecast
There are about 1700 companies using Copper, and they are mostly situated in the United States and Canada (86%). Some of the biggest ones are Netsmartz, Partners Associates USA Inc., House of Kaizen, and Konverge Technologies Private Limited. Most of them are working in the computer software industry (16%), marketing and advertising (10), and information technology and services (9%). About 75% of its customers are represented by small companies (10-50 employees), 24% are medium size (50-1000 employees), and only a very small part are enterprises (more than 1000 employees).
Having said that, we don’t see any negative trends coming in the following months. Copper is able to meet the demands of the companies with the most whimsical needs. And talking about its competitiveness, Copper goes hand in hand with such enterprises as Infinity.co and HubSpot.com.
Pricing and Packages
Powerful platform to generate leads
- Fantastic search engine feature
- Quick response from support
- No contract, no minimum period
- Does not have features its competitors have
- Limited number of downloaded contacts
- Hard to maneuver and access data
- Basic package offers a few and very limited features