To maximize interactions with clients, Klaviyo is a web-based advertising platform. The company began offering its services in 2012 with the goal of helping businesses with their email marketing campaigns. In order to provide more avenues for consumer engagement, Klaviyo interfaces with other prominent platforms including Magento, Shopify, WooCommerce, and Salesforce.
From mom-and-pop online stores to multinational conglomerates, Klaviyo has a solution for you. Klaviyo’s technologies make it possible for businesses of any size to develop unique approaches to consumer interaction. With the help of these resources, you can build very specific campaigns, send out mass mailings, and analyze your data in great depth.
Using the drag-and-drop interface provided by Klaviyo, you can quickly design unique emails, forms, signup resources, and more. Klaviyo facilitates customers’ content optimization with little effort by providing templates and pre-made designs.
Industries and Companies
There are 35 registered companies using Klaviyo software. About 58% of them are situated in the United States, 15% are in India, and a very few of them are in Europe, Canada, and the UK. Klaviyo solutions have earned the trust of the companies operating in the Information Technology and Services industry (23%), Computer Software (18%), Electrical and Electronic Manufacturing, and Financial Services.
Meta Rating
Customers give Klaviyo high points and choose it over other competitors because it needs less time to get installed and costs less money. When deciding on other global but more known CRM, get ready to be paying a few weeks for the software installation. With Klaviyo, it will only take a few hours. Plus, as long as it is integrated into almost all communication platforms, there is no need to enter data manually or IT specialists.
Best Features
The Partner Lead Management module of Klaviyo´s partner relationship management (PRM) platform enables businesses to manage the “contacts to contracts” process and distribute leads to the partner network. Through “round robin,” “shark tank,” and other lead management distribution procedures, this module assists in involving partner salespeople.
Email: design customer-specific campaigns, set up automated messages, and track results with analytics.
SMS
Use short messaging service (SMS) to contact clients and monitor their responses using analytics.
Mobile push
Mobile Push allows you to automatically segment your client base and send personalized communications directly to your consumers’ mobile devices.
Market Share and Forecast
There are about 1700 companies using Klaviyo, and they are mostly situated in the United States and Canada (86%). Some of the biggest ones are Netsmartz, Partners Associates USA Inc., House of Kaizen, and Konverge Technologies Private Limited. Most of them are working in the computer software industry (16%), marketing and advertising (10), and information technology and services (9%). About 75% of its customers are represented by small companies (10-50 employees), 24% are medium size (50-1000 employees), and only a very small part are enterprises (more than 1000 employees).
Having said that, we don’t see any negative trends coming in the following months. Klaviyo is able to meet the demands of the companies with the most whimsical needs. And talking about its competitiveness, Klaviyo goes hand in hand with such enterprises as Infinity.co and HubSpot.com.
Pricing and Packages
Customer Reviews
Lisa Thompson
I'm a skilled content writer who focuses on sophisticated marketing. I'm passionate about imparting my knowledge and skills in lead distribution, email and call monitoring, and other areas after more than ten years of experience. I often contribute to trade journals, and I'm constantly seeking for fresh approaches to support companies in thriving in the rapidly changing digital environment.
Klaviyo offers really nice live sessions on their website to walk you through anything you might need help on, but even the platform itself lays out analytics and helpful tips. It’s great to have email and SMS in one place from a marketing perspective. Klaviyo is constantly adding new helpful features with benchmarks, analytics, design, etc. and their support team is always there to help!
The learning curve for novices is one area where Klaviyo’s lead management system falls short. The platform has many features, but it could take some time for novice users to completely understand and make use of them. Additionally, for small enterprises with tight budgets, the price options may be very expensive. Even while Klaviyo is a strong tool, not all firms will find it to be the most economical choice.
Klaviyo’s lead management system is a powerhouse when it comes to email marketing and automation. The platform’s segmentation and targeting capabilities have significantly improved our lead engagement and conversions. The intuitive drag-and-drop editor makes designing eye-catching emails a breeze. The in-depth analytics and reporting features provide valuable insights to optimize our campaigns. Klaviyo has transformed our lead management and email marketing efforts for the better.