Leadfeeder has emerged in an attempt to assist businesses in dealing with their leads. Whether you are willing to gain new leads, identify what exactly drew them to your website, or simply stop losing valuable leads and wasting time on that—Leadfeeder has a solution for it all.
This story began at the beginning of 2000 in Finland when the founder of the company Pekka Koskinen was helping out his father to catch new leads for his small business. Soon enough, he had mastered a couple of things, created a few simple tools, learned about the industry, and in 2012 the world welcomed Leadfeeder – a leading B2B business intelligence data provider.
These days, Leadfeeder is not just a software company; it is more than 60000 active accounts, 120 devoted employees across 20 countries, and a team of leaders focused on improving the businesses of its clients.
Industries and Companies
Leadfeeder is chosen by 16411 companies around the world, among which are Livestorm, ARC, SalesTrip, Cloudtalk, Bloomreach, and others, found mainly in the computer software industry. Though not yet widely represented in Europe, in the United States, there are about 4900 companies using Leadfeeder, which makes up about 30% of all customers. In terms of business revenues, small-sized companies (<$50M) will benefit the most by cooperating with Leadfeeder.
Whether you represent Information Technology, Marketing, Advertising, or Industrial Engineering, lead management processes will help your team identify and nurture potential customers.
Leadfeeder is an excellent tool for marketing and sales teams, though it does not exactly hit the sky looking at its ratings. Leading review providers such as Capterra, G2, and Software Advice do not offer more than 4.3 points, and Trustpilot just an average of 2.6 points.
Having tons of filtering, personalization, and automatization lead management features, Leadfeeder identifies the hottest leads and personalizes your approach to them. If you are struggling to find new leads, it gives you access to the contact database, so there is no need to do it manually.
Identify Your Leads
Lead management tool lets you translate the unknown website traffic into real company names, see its information and details, and track the exact pages of your website that were browsed.
Separate Your Leads
In order to focus only on the most profitable leads, you need to separate them into different groups based on the characteristics you are most interested in. get the notifications whenever the groups score new leads.
Automate the Process
Once you have identified the most promising leads, get them automatically sent to the CRM so the sales team can help speed up the conversion process.
Integrate With Different Platforms
Integrate with Zapier, Slack, Pipedrive, Salesforce, Zoho, HubSpot, Google Analytics, and many more.
Market Share and Forecast
Sharing a lead management sector with industry giants like Parlot, MailMunch, SumoMe, Intercom, and Wiredminds – Leadfeeds has much to be proud of. It has a market share of about 19,3%, which overruns the success of Lead Forensics, Stamped, Digioh, and Justuno.
Pricing and Packages
Unlike many other providers, Leadfeeder offers a free package plan so that anybody can enjoy its benefits. Though it doesn’t provide that many features as the Premium one does, it still gives an option to track down a maximum of 100 clients during the last seven days.
I’m still using the free version, which does contain some basic features to test the software. The dashboard is intuitive and looks nice; the support is quick; the tools are enough, and even more so in the paid plan. Probably gonna give it a go soon.
Leadfeeder’s ecosystem is immense in the tools, features, and statistics it collects. For us, it has revolutionized not only the approach to sales but also the customer journey, leading to an influx of leads and an easier conversion.
More filter and sort options might be added to the UI. Working with the lead list as is not very practical. But independent of the sector you work in, knowing who and how people use your website may be highly enlightening. It’s good to be able to see the sites they visited and how frequently.