Lead Management Review

Unlike many other lead management providers, Salesforce does not need an introduction. It is one of the major corporations that creates cloud-based software intended to assist businesses in locating more prospects, closing more conversions, and impressing customers with outstanding customer care.

The whole product line, Client 360, integrates your sales, service, marketing, commerce, and IT departments with a single, shared view of customer information, assisting in strengthening connections with both customers and staff.

Salesforce software provides a bridge between the sales and marketing teams. Sales representatives get access to all the necessary client information thanks to Sales Cloud, providing them with everything they need to make a deal. AI-driven prompts to inform you when it is most advantageous to take a particular action to advance a negotiation. The members of your support team are better able to offer those crucial surprise-and-delight moments since they have access to all of your clients’ information. The problems are also handled more quickly using cross-company case swarming.

Industries and Companies

Nowadays, Salesforce is helping about 12000 companies to achieve their goals. Casio, Softbank, Booking, Peugeot, Google, and RHR are just some of them. The number one client of Salesforce lead management solutions are companies in the advertising, marketing, and public relations sector. What makes them a good match is the fact that with Salesforce, marketers can entrust a solid part of their work to the lead management processes and focus more on the creative part. Real estate agents will be able to stay in touch with their clients or schedule an open house whenever they are, using Android or iOS mobile apps. And IT professionals will not need to invest time and money to train and onboard their teams since it’s extremely flexible.


Meta Rating

Customers give Salesforce high points and choose it over other competitors because it needs less time to get installed and costs less money. When deciding on other global but more known CRM, get ready to be paying a few weeks for the software installation. With Salesforce, it will only take a few hours. Plus, as long as it is integrated into almost all communication platforms, there is no need to enter data manually or IT specialists.

Best Features

With Salesforce, it’s simple to gather, organize, qualify, nurture, and finally convert your clients since it tracks every step of the customer journey, records it, and sends reports.


Using Gmail, Salesforce drags valuable information about the leads on one display. While writing an email or simply checking the client’s profile, the system will display all the information available so you can make a full solid picture of the client. How does it do it? Salesforce automatically extracts data from all your interactions, so there is no more need to copy and paste it.

Complete Visibility

With its highly adjustable segmentation processes, you can categorize the customers in any way you need it. And what is even more impressive is that you will be able to match the conversions to the campaigns that have led to you.

Real-time Intelligence

Once you are through with customer segmentation, you might want to create and send a targeted email to one or a couple of those lists. To hit them all at once, Salesforce will personalize bulk emails based on its own data.

Market Share and Forecast

There are about 1700 companies using Salesforce, and they are mostly situated in the United States and Canada (86%). Some of the biggest ones are Netsmartz, Partners Associates USA Inc., House of Kaizen, and Konverge Technologies Private Limited. Most of them are working in the computer software industry (16%), marketing and advertising (10), and information technology and services (9%). About 75% of its customers are represented by small companies (10-50 employees), 24% are medium size (50-1000 employees), and only a very small part are enterprises (more than 1000 employees).

Having said that, we don’t see any negative trends coming in the following months. Salesforce is able to meet the demands of the companies with the most whimsical needs. And talking about its competitiveness, Salesforce goes hand in hand with such enterprises as and

Pricing and Packages

Essentials $25
(billed annually)
Sales Professional $75
(billed annually)
Service Professional $75
(billed annually)
Marketing Cloud Account Engagement $1250
USD/month** up to 10,000 contacts
(billed annually)

All-in-one sales and support app.

Complete sales solution for any size team.

Complete customer service solution for any size team.

Suite of marketing automation tools for any size team.

Salesforce offers multiple solutions, editions, and pricing plans. Depending on the services you are most interested in, you can pick, combine, and combinate. So if you want to manage the customer support process faster and with a more professional approach, you can pick a service solution or a marketing solution for better personalization of your campaigns.

Customer Reviews

7.8 Total Score
Salesforce review score

Very popular choice

Value for money
Ease of use
Features and integrations
Customer support
  • Very professional customer support
  • Easy to kick off
  • Intuitive UX
  • Some of the metrics are not clickable
  • Very complex to set up
  • Requires definite knowledge of web dev
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Joel Mudd
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