SharpSpring is not just another lead management provider among many others out there. This is an ultimate, comprehensive, all-in solution for agencies and businesses that struggle to manage their customers. Its cutting-edge technologies, flexible contract regulations, and free customer support make it a perfect addition for every marketing and sales team.
Established in 2011 by Rick Carlson and Travis Whitton in Florida, SharpSpring was an attempt to find new innovative methods to engage customers and create long-term solid relations. And it happened to be a very good and effective attempt. More than ten years later, thousands of companies are partnering up with SharpSpring to improve its lead management strategies, increase ROI, and speed up the conversion processes.
Industries and Companies
About 9.000 companies were registered as active users of SharpSpring software. About 14% of them come from the marketing or advertising industries, 7% from computer software, and 5% from information technology and services. Being oriented toward local businesses, 65% of its customers are US-based companies, with a very small percentage spread around the United Kingdom and European Union. SharpSpring provides software solutions that will best fit small businesses with revenue up to $50M.
Offering a fantastic range of solutions and professional customer support, SharpSpring has won multiple awards, among which are Best Results for Winter 2022 by G2; Best Relationship, Best Value for Price, and Best Feature Set by TrustRadius.
Using custom CSS, the dynamic forms automatically complete all fields for already known users and increase conversions while still looking pretty on every website.
With a user-friendly visual workflow builder, automation has never been that easy. It instantly synchronizes data with integrated marketing automation CRM platform and creates buyer personas. Then you can have your leads classified and segmented appropriately. The system will send targeted, personalized messages. Using an automation feature, you can also have your leads rated according to their interaction and nurtured accordingly.
Having this feature in your arsenal will track the website visitors and learn their true motives behind every click. Determine the most effective campaigns and eliminate the less fortunate ones.
Integrate with your favorite platform to keep everything in one place. Salesforce, Zoho, Zapier, Pipedrive, Nimble, Slack, and many more are available.
Market Share and Forecast
Though SharpSpring has a market share of only 1.6% in the category of customer relationship management, it’s worth noticing that it’s competing with some titans of the industry. An absolute winner and well-known software provider, HubSpot has a 23% market share, Marketo 9%, Pardot 8%, and Omnisend 6%.
In terms of a Semrush search volume, SharpSpring bits many of its rivals. During the last six months, it does not only surpasses other lead management providers, such as Copper.com and Reallysimplesystems.com but demonstrates stability and gradual growth
Pricing and Packages
Regardless of the pricing package, every customer will get a set of features: full marketing automation, campaign tracking, chatbots, dynamic form builder, reporting and analytics, sales dealer, CRM and sales automation, and dynamic landing pages.
Great all-in-one CRM tool
- Software evolves contrantly
- Easy integration process
- 24/7 customer support
- Lack of flexibility in data type
- Visitor ID data for Europe needs improvement
It was initially a wonderful fit for my agency because I could add my clients to it and it had reseller accounts. Even though it was originally a little difficult to use, we enjoyed that we were able to get it to perform the tasks we required for CRM, email, and automation for our clients.
The platform is robust and user-friendly. It comes with everything you want to develop cutting-edge inbound marketing strategies that turn random website visitors into warm leads and paying clients. It’s also vital to note that the platform is being improved and that SharpSpring support is responsive and customer-focused.