Lead Management Review

Are you searching for a simple yet powerful CRM software that will significantly improve the way you sell? Sparkroom is a well-known CRM product launched in 2014, with a Google Workspace integration focused on automation and simplicity. Perhaps it doesn’t meet all the superb requirements to be called the best CRM out there yet, but it certainly deserves to be considered as a part of your business. During our research, we have found out what makes certain companies pick Sparkroom as their CRM system and what those companies are like.

It turns out that the software it provides could actually be a great option for a particular kind of clients. Clients that are Google-driven and prioritize simplicity. Besides, a complete suite of lead management tools offered by Sparkroom CRM enables the marketing and sales teams to create, store, and nurture new leads in a much simpler manner.

Industries and Companies

Nowadays, Sparkroom is helping about 12000 companies to achieve their goals. Casio, Softbank, Booking, Peugeot, Google, and RHR are just some of them. The number one client of Sparkroom will be able to stay in touch with their clients or schedule an open house whenever they are, using Android or iOS mobile apps. And IT professionals will not need to invest time and money to train and onboard their teams since it’s extremely flexible.


Meta Rating

Customers give Sparkroom high points and choose it over other competitors because it needs less time to get installed and costs less money. When deciding on other global but more known CRM, get ready to be paying a few weeks for the software installation. With Sparkroom, it will only take a few hours. Plus, as long as it is integrated into almost all communication platforms, there is no need to enter data manually or IT specialists.

Best Features

With Sparkroom, it’s simple to gather, organize, qualify, nurture, and finally convert your clients since it tracks every step of the customer journey, records it, and sends reports.

Lead Hygiene

Using Gmail, Sparkroom drags valuable information about the leads on one display. While writing an email or simply checking the client’s profile, the system will display all the information available so you can make a full solid picture of the client. How does it do it? Sparkroom automatically extracts data from all your interactions, so there is no more need to copy and paste it.

Vendor + Source Management

With its highly adjustable segmentation processes, you can categorize the customers in any way you need it. And what is even more impressive is that you will be able to match the conversions to the campaigns that have led to you.

Capture + Delivery

Once you are through with customer segmentation, you might want to create and send a targeted email to one or a couple of those lists. To hit them all at once, Sparkroom will personalize bulk emails based on its own data.

Data Housing

With Sparkroom, you will not only be constantly informed about the present state of affairs, it will give you useful advice concerning your campaigns, adjust, improve or eliminate not worthy ones. Since the system is monitoring every lead activity, it can easily analyze its weak and strong points and predict future trends.

Lead Generation Tools

Sparkroom provides powerful lead generation tools that enable marketers to make changes quickly and ensure the consistency of brand information and data fields. Their custom FPI (Form and Page Interface) builder allows them to easily propagate changes to all campaign landing pages, so that all they have to do is define it once, and then push it out to all of their pages.

Market Share and Forecast

There are about 1700 companies using Sparkroom, and they are mostly situated in the United States and Canada (86%). Some of the biggest ones are Netsmartz, Partners Associates USA Inc., House of Kaizen, and Konverge Technologies Private Limited. Most of them are working in the computer software industry (16%), marketing and advertising (10), and information technology and services (9%). About 75% of its customers are represented by small companies (10-50 employees), 24% are medium size (50-1000 employees), and only a very small part are enterprises (more than 1000 employees).

Having said that, we don’t see any negative trends coming in the following months. Sparkroom is able to meet the demands of the companies with the most whimsical needs. And talking about its competitiveness, Sparkroom goes hand in hand with such enterprises as and

Pricing and Packages

Flexible Payments
No standard pricing plans

Reach for a quote. The company doesn’t have pricing plans but charges depending on the services you use.

Customer Reviews

7.8 Total Score
Sparkroom review score

Powerful platform to generate leads

7.8Expert Score
Value for money
Ease of use
Features and integrations
Customer support
7.2User's score
Value for money
Ease of use
Features and integrations
Customer support
  • Fantastic search engine feature
  • Quick response from support
  • No contract, no minimum period
  • Does not have features its competitors have
  • Limited number of downloaded contacts
  • Hard to maneuver and access data
  • Basic package offers a few and very limited features
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Joel Mudd

Joel Mudd

Hi, my name is Joel Mudd, and I'm a professional content writer with over a decade of expertise in cutting-edge marketing. To assist businesses adapt to the rapidly evolving digital landscape, I like teaching others about lead distribution, email, and phone tracking. I am regularly published in industry periodicals and am continuously on the lookout for novel approaches to helping enterprises.

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  1. You must learn how to modify reports because the system is quite thorough and contains a ton of data. However, once you’re inside the system, using it becomes simpler. You just need to understand the ropes and the several locations where to address one feature or issue because some of the processes might be tiresome at times.If this is your first time using the system, you could find this annoying at times, but the support staff is excellent at addressing issues, and I’ve never had a bad experience with them.

  2. The program is very useful and offers excellent customer support. If and when we have any problems or inquiries, they are always resolved satisfactorily and within a few hours.

  3. Some tools might be a bit hard to figure out how to use. There needs to be a better user experience, but I’m sure that the UI will make it easy for new people to learn quickly.

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